The aim of the campaign is to create a world in to whom children and young people feel safe and happy. Campaign is a good time to make every effort on the part of many institutions to educate and prevention in the field of counteracting harm to children and adolescents.

The symbol of the campaign is an orange ribbon. Orange is a warning color. Campaign activities have warn, pay attention, teach, see more and better.

The campaign is implemented on the initiative of The Interdisciplinary Team of the City of Ełk at the Municipal Aid Centre Social in Ełk as part of the project and funds from the Government Program of Restriction crime and antisocial behaviour "Together safer" named after Władysław Stasiak for the years 2022-2024. It will run from 1 to 19 November 2022.