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Author: Mateusz Gałęski | Publish date: 01 April 2025

Ełk and Birštonas together about the future of Workation

01 April 2025, Author: Mateusz Gałęski

On 27-28 March 2025, the following events were held in Birštonas, Lithuania, A two-day training on the subject of workation as a modern form of workation development of tourism. During the training, key aspects of remote work were discussed, and also the potential of workation in the context of the development of the tourism sector.

What is WORKATION?

Workation is a combination of remote work and leisure in an attractive location. This is a trend that is gaining popularity, fostering work-life balance.

Workation as a cross-border tourist destination

On March 27-28, 2025, a two-day training on Workation as a modern form of tourism development was held in Birštonas, Lithuania. The event was attended by employees of the Ełk City Hall, the Science and Technology Park, the Municipal Sports and Recreation Centre, the Tourist Information Centre and the Ełk Cultural Centre.

During the training, the key aspects of remote work were discussed, including its advantages and challenges, as well as the potential of workation in the context of the development of the tourism sector. Participants also had the opportunity to learn about the best practices used in Lithuania and exchange experiences during study visits and discussions.

Benefits of WORKATION

Workation is an opportunity to extend the tourist season in Ełk and Birštonas. It contributes to the growth and development of local accommodation businesses. Thanks to the combination of remote work and leisure, places previously visited mainly in the summer season can attract tourists all year round. In addition, workation supports the development of the service sector, such as gastronomy, co-working and recreation.

WORKATION project

Elk and Birštonas are excellent places for both remote work and leisure. As part of the project, cities will develop a guide for the accommodation sector, including, m.in other things, tips on adapting to remote work, as well as industry marketing.

In addition, a joint Workation brand promotion strategy will be developed for the project partners, in the short and long term. The key will be to reach potential interested parties – people looking for a place to work and relax. The planned information and promotional activities are to encourage people to use the Workation offer in Ełk and Birštonas.

The project implemented by the Municipality of the City entitled "WORKATION as a destination for cross-border tourism" received funding as part of the partnership cooperation between Poland and Lithuania for the development of sustainable ecological tourism in the cross-border area. The project is co-financed by the European Union from the European Regional Development Fund under the "European Territorial Cooperation for 2021-2027" objective of the Cross-border Cooperation Programme INTERREG VI-A Lithuania – Poland 2021-2027.
www.lietuva-polska.eu

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