A networking workshop meeting of the HoReCa industry is behind us, which was aimed at developing the strategy of building and promoting the WORKATION City brand Elk. The meeting, organized as part of the project "WORKATION as a Tourism Destination cross-border sector', brought together representatives of companies and related to tourism, culture and promotion of the region.

During the meeting, the discussion focused on how to effectively combine a tourist offer with the possibility of remote workto create an attractive offer for both tourists and entrepreneurs. Workshop participants, including representatives of such companies as Faust, Warchlak, Szarlotka, Punkt Mazury, Jazz Club Papaya, WNiB Foundation, Innovation Foundation, Dos Patos and Masurian Ruiners mentioned experience and ideas that will lead to the creation of an effective marketing strategy and promotion of Ełk as an attractive place to connect work with leave.

As planned, the campaign promoting WORKATION will be launched in vacation. Thanks to the meeting with local entrepreneurs, it was possible to better understanding the real needs and expectations of the HoReCa industry towards the project WORKATION. The strategy executor conducting the meeting obtained many valuable tips that will be used to create an effective campaign.

We thank all entrepreneurs for sacrificing their time and commitment. We will be with you in constant to jointly develop the concept of WORKATION and effectively promote the potential of the City of Ełk.

The project implemented by the Municipality of the City of Ełk entitled "WORKATION as a cross-border tourism destination" received funding as part of the partnership cooperation between Poland and Lithuania for the development of sustainable ecological tourism in the cross-border area. The project is co-financed by the European Union from the European Regional Development Fund under the "European Territorial Cooperation for 2021-2027" objective of the Cross-border Cooperation Programme INTERREG VI-A Lithuania – Poland 2021-2027.
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