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Author: Mateusz Gałęski | Publish date: 07 November 2025

Together we are developing a new brand of Ełk!

07 November 2025, Author: Mateusz Gałęski

More and more people consciously combine work with traveling. Digital nomads, freelancers, and hybrid workers are looking for a place where they can work and relax in peace. Ełk will become such a place for some of them!

More and more people combine work with traveling. According to forecasts, by 2030 there will be over 55 million of them. Digital nomads, freelancers, and hybrid workers are looking for a place where they can work and relax in peace. They are looking for a stable connection, a comfortable desk and a space where they can take a break from the hustle and bustle of the big city. Workation is a new model of life and work.

Why is Ełk an ideal Workation destination?

Here, silence, lakes and proximity to nature are conducive to concentration, and high-speed internet and modern infrastructure allow you to work without hindrance - people working remotely need only that. And that's it!

Ełk. Work. Lake. Life.

Ełk is developing towards modern tourism, which combines work with leisure. The project "Workation as a destination for cross-border tourism" aims to use the city's potential and create conditions for Ełk to be an attractive place for tourists all year round. As part of the project, the "Ełk – Workation 2030" strategy was developed. Its premise is simple - to attract people to Ełk who can work from anywhere in the world, and to show them that Masuria is the perfect place to combine it with rest.

Ełk – Workation 2030

The strategy is the result of an analysis of the market in Poland and around the world. It was created thanks to the involvement of Ełk entrepreneurs, hoteliers, restaurateurs and partners from Lithuania. The document indicates the direction of further actions and is the foundation for the development of Ełk as a workation-friendly city. We thank everyone who contributed to its creation.

Promotional campaign

As part of the

project, a wide promotional campaign is being carried out – billboards have appeared in public space, radio and television spots are broadcast in regional media, and an online campaign is being carried out in social media. The brand has its own logo and a video spot promoting Ełk as a workation-friendly city. A website has also been created, where those interested in coming to Ełk can get the most important information. The website is also a good source of knowledge for local entrepreneurs - a special guide has been published there for facilities that want to be Workation friendly. Check out the page www.workation.elk.pl

Joint talks about the new Ełk brand

How will the new Ełk brand develop in the coming years? This is the main topic of the conference summarizing the project, which took place on November 6 in the Science and Technology Park in Ełk. The meeting was also an opportunity to summarize the activities of the last months, exchange experiences, present promotional materials and talk about the next steps.

The

workation project is not only a promotional campaign, but above all the beginning of a new look at tourism in Ełk. The city shows that you can work efficiently, having a lake and silence outside the window, and after hours enjoy all the most beautiful things in Masuria.

The project implemented by the Municipality of Ełk entitled "WORKATION as a cross-border tourism destination" received funding as part of the partnership cooperation between Poland and Lithuania for the development of sustainable ecological tourism in the cross-border area. The project is co-financed by the European Union from the European Regional Development Fund under the "European Territorial Cooperation for 2021-2027" objective of the Cross-Border Cooperation Programme INTERREG VI-A Lithuania – Poland 2021-2027.

www.lietuva-polska.eu

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